Make Secure Business Development With 10 Useful Metrics

Business Development Metrics
Business Development Metrics

Be aware of how business development affects the growth and success of your company by employing metrics to increase revenue.

Can you answer honestly and convincingly to the question, “How is your business?” Yes, you can with monitoring your business development. Apply metrics, or measurements, to monitor the success of your business. It only needs a few minutes a week to do this.

“If you can’t measure it, you can’t improve it.” –Peter Drucker: the founder of modern management.

You need to make use of metrics to improve your business’s operational efficiency. And secure business development with the following 10 metrics.

1. Better understand how big your sales pipeline should be

Have you got a big enough sales pipeline? Can you keep up the size of the sales pipeline? You can establish a goal for your pipeline and raise it as your business grows by knowing the typical sales cycle and closure rate. If it dips, you know you need to improve sales pipeline.

2. Rebalancing your sales cycle pipeline

At each point of the sales cycle, you need to be aware of the number of opportunities you have. You require some during the negotiating phase, more during the proposal phase, and still more during the lead and prospecting phases. If the pipeline is not in that order, balance it by focusing your efforts on specific stages that you believe do not have the right numbers.

3. Getting More Sales in Less Time

There are 2 important issues that you must be able to assess. One is, how long does it typically take from a potential lead to a closed deal? Second one is, how long does it take to see revenue? Shorten the sales cycle by working on it. Apply the data you find to increase the accuracy of your income forecasts.

4. Estimate projected income

Every month, depending on your estimated sales, create an expected revenue report to help you plan for new customers, staffing levels, new equipment, and training.

5. Creating enough New Leeds

Record the number of leads you receive each week from various channels, including advertising, your website, phone inquiries through emails, referrals, etc. Determine whether the flow of leads is sufficient, whether they are the proper ones, and whether it is worthwhile for you to pursue such leads. Have information on the status of the leads available at all times.

6. Comparing expected and actual revenue

Compare your forecast to the actual income data for the month. Are you in the lead or behind? What steps must you take if you are behind? Make sure you are aware of the true state of your business.

7. Reviewing Customer wise Profitability

It’s important for you to be aware of which of your clients generates revenue for you and whether some are valued much higher than others. Though it’s laborious to compile all the expenses and determine profitability, but if you succeed, you will have more proof of the kinds of clients you actually desire.

8. Monitoring Sales Outstanding

Cash flow is essential to every business. Short-term cash flow issues have killed many otherwise successful companies. Look into your customers’ payment speed, punctuality, and the percentage of your revenue that is delayed. Keep a close eye on this measure and move quickly to collect.

9. Using satisfaction scores to maintain customer satisfaction

Do you have satisfied customers? You’ll be happier if your consumers are happy! Use a combination of satisfaction ratings and in-depth critiques to help identify any problems and address them. The customer relationship will benefit if you do so professionally at key points in the client lifecycle.

10. Minimising staff churn

Keep in mind that productive staff can easily switch jobs. Efficient employees quitting your organisation can destroy your company’s reputation. By selecting qualified candidates, keep an eye on employee turnover and reduce attrition. Avoid a negative reputation by becoming known as a company where employees leave frequently.


The notion that the customer is in control in purchasing process is a myth. You have the choice of doing business with customers, just as they have the choice of buying from you. Although they surely have an opinion, you are not in sales process control if your goal is to have them leave you. To be in sales process means more business growth.


  • Ram

    Ram, the author of "Business Development: Perspectives" on Amazon Kindle, has a wealth of experience in business development across multiple industries. He has over 30 years of experience in commodities, FMCG, and software industries, and has held various leadership positions in these sectors. In the commodities and FMCG industries, Ram served as GM of Business Development for southern India, where he successfully established new businesses and expanded existing ones. In the software industry, he was Regional Director of Business Development for Asia, where he was responsible for expanding the company's presence in the region. Ram has a proven track record of turning around loss-making ventures and establishing successful businesses. Ram has also served as the Director of Industry Partnerships and IT Blog editor at a software company, showcasing his expertise in technology and industry partnerships.

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