For good or bad, trigger technology to empower business development

Business Technology
Business Technology

Enterprises have seen a dramatic change in how traditional businesses run and deal with customers in the past decade. For good or bad, uplifting your traditional way of doing business is possible with the advancement of information technology. The explosive growth of the internet, mobile and information technology, along with their limitless applications, is outpacing traditional long-standing organizational processes.

And information technology is constantly developing. The way business conducts itself has significantly changed because of these changes. Practically, it affects almost every aspect of business operations, whether large or small. Because of this transformation, barriers to unrestricted communication between people have been eliminated in the commercial and technological spheres. People nowadays can promote, browse, buy, and pay using their smart phones thanks to significant advancements in smart phone technology and the emergence of the mobile internet.

Information technology has completely transformed the way businesses operate. But the question remains whether small business owners have the resources necessary to manage these quick technological shifts. If so, are they ready for the technological shift?

Small Business Technology Institute (SBTI) and Small Business Technology Magazine had done a survey of over 3000 companies. These findings show that small enterprises typically devote a few employees and finances to supporting their IT activities. Additionally, small firms seem to seek IT support as a patchwork when they need it.

Using this method of thinking and making decisions in a market dominated by continuously evolving technology is a sure way to lose customers and/or business.

Small firms have the possibility to deploy business technology and compete on an equal footing with larger organisations; this is an opportunity not to be passed up by those who want to stay in business.

Technological developments that Grow Your Business

Never in history has technology changed how any business runs in such a remarkable way and with such speed. Whether for good or for bad, listed below are ways that technology has altered business.

Accessibility to new markets

Technology enables small businesses to access new markets. These firms have access to regional, national, and worldwide markets besides the local one. The most popular way for small businesses to offer goods in many areas is through retail websites.

Consumers can use websites as a low-cost option round-the-clock to make purchases of goods and services.

By strategically positioning web banners or adverts, small businesses can also use online marketing to expand into new markets.

Outsourcing work

Technology enables companies to outsource work wherever it is most affordable, even to other nations. If a small business lacks the necessary resources or labour, they may think about outsourcing certain tasks.

Mobile technology and internet

The fusion of widely accessible internet services and widespread mobile devices has provided enormous benefits to both consumers and businesses by shaking up conventional business structures.

Flexibility increases customer choice while minimising barriers to competition for outside players. The full potential of mobile technology will continue to be unlocked for all businesses by integrating old and new business models. There is an option for every population, regardless of whether or not they have access to the Internet. 

Communication software

Technology has made it easier for us all to stay in touch with our business stakeholders, employees and, of course, our near and dear ones. Not only that, the emergence of mobile technology has almost seamlessly merged with communication software to create an ultra-web of real-time information. This allows you to send promotional emails to shortlisted customers while they’re trying to shop.


Mobile technology has become a game changer for marketers and businesses. It has changed so much that Google has once again updated its algorithms to give websites that provide smooth, mobile browser surfing the highest priority.

If your mobile phone or tablet is configured with the proper software, you can manage every part of your business from a distance. With the click of a mouse, you can manage anything from customer interactions, content marketing, and sales enablement to back-end operations like shipping and billing.

Like you are using mobile technology for your business, many consumers are using smart phones every day for shopping, finding local companies. And share their shopping experience with family and friends, colleagues, prospects, and Facebook acquaintances. The entire field of prospect marketing has been rewritten thanks to this radically different paradigm.


M-commerce, also known as mobile commerce, is the exchange of information via mobile devices using a variety of information and communication technologies. M-commerce is a wonderful e-commerce innovation that offers advantages for both businesses and customers.

GPS Tracking

The global positioning system (GPS) has a wide range of applications, including tracking, monitoring, safeguarding, and directing others, such as the whereabouts of cars or trucks in a fleet, and quickly determining the fastest route to a particular location. One use for which marketers are particularly interested is finding products and services. A user in a car can use GPS to locate any location he needs, including the closest filling station, hotel, or restaurant, as well as a particular retailer.

Cloud computing

With the help of cloud computing, both big and small organisations can move a portion of their operations to external servers that can be accessed online. This enables flexible data packages in addition to rapid growth and mobility without worrying about outages, breakdowns, or lost data forever. This has levelled the playing field for small businesses to compete against larger organisations that have resources available that would previously have been too expensive for them.

Software solutions

Information technology provides software solutions. These solutions reduce business costs and enhance operational efficiency. Using the tools and technology to create software solutions is becoming simpler and more accessible. Second, a lot more tech-savvy and business-minded individuals may now stand to gain from such a fall in restrictions.

It used to take a company a year to develop a back-end inventory management system. Nowadays, it only takes a few young college grads a few weeks. They are available at reasonable prices and are easy and straightforward to use. Firms may enjoy the advantage of them without having to engage specialised staff members or commit to lengthy service agreements.

Subscription-based software

Keeping your software up to date allows you to maintain data security, which is one of its key benefits. The most effective way to always use the most recent version of critical software is to subscribe regularly. With subscriptions, you can easily receive updates regularly while also saving money on the initial investment in upgrading your technology. It’s an excellent alternative, especially for small businesses.

Artificial intelligence

AI is changing how people live their lives and how businesses and consumers do business. This technological application has altered business procedures in almost every area and has become a crucial tactic for companies looking to keep a competitive advantage.

By examining their search habits, the content they read and open, and other factors, AI is used to follow customers and forecast their propensity to buy.

AI supports marketing by assisting companies in the collection of user data and the delivery of advertising and recommendations to users who share common interests. AI simply enables many companies to market better by delivering content that matches audiences’ interests. To give customers what they desire, small businesses must understand the buyer persona and have a distinct insight into their target market.

The Metaverse

The Metaverse is a networked virtual environment where people may connect and interact with one another through the internet and headsets for virtual and augmented reality. The metaverse will probably change marketing, much like earlier technologies that at first glance didn’t seem to be all that significant. No one can predict how enormous it can be, but failing to plan for it would miss an opportunity. You can read more about how to build your brand in metaverse here.

AR and VR

Augmented reality is a virtual environment created with wearable technology. It enhances real-world things by incorporating audio, visual, or other sensory input. In a virtual reality encounter, objects are recreated in a dynamic, 3D environment.

Some furniture businesses have created smartphone apps that use augmented reality (AR) technology to let customers position furnishings in a room using a mobile camera and see how they fit. This technology has already established itself in the industry. Customers and businesses both benefit from this technology.

Since VR technology enables buyers to genuinely feel experiences, whether or not real, it can be employed as an effective marketing tool. Even if customers decide not to buy your products or services, they can still experience them. Businesses can offer virtual reality (VR) tours of their stores or showrooms to customers.

Web 3 technology

The internet we experience today is Web2; it describes websites that prioritise user-generated information, usability, sharing of content, and connectivity for users. However, Web 3 has the potential to change the way businesses function. Blockchain, cryptocurrency, and decentralised autonomous organisations are some technologies related to Web 3. In contrast to Web 2, Web 3’s decentralisation is what will make it possible for businesses and users to simultaneously access and store content from around the world.

Web 3 can transform marketing as well. It will probably extend beyond social media and SEO. It might make users’ experiences more enjoyable than before and allow advertisers to create content that is still more interactive. But, how? Web 3 places a strong emphasis on natural language processing and AI. Computer algorithms would be better able to understand people and produce more accurate search results. Marketers can produce highly captivating and interactive material for communicating and advertising by integrating Web 3 with the metaverse.

Businesses and marketers can decentralise their processes with the aid of innovative technologies like Web 3.0, which will enable them to break down organisational barriers, carry out quick and safe transactions, and enhance consumer interactions.

The pros and cons of business technology

The following are some of the most significant pros and cons  that can help or limit your business to expand because of technological advancements.

Productivity Gains in Business Operations

Teams are collaborating more closely as they strive to reach or beat growth targets. Company operations develop and streamline business processes to fill organisational gaps through IT. This is done by linking services, marketing and sales. A business’ productivity increases significantly as a result of digital transformation. By integrating the latest technology into the stack, businesses can optimise productivity, increase time to market, control inventory, and lower manufacturing costs and generate revenue.

Small businesses can cut costs with the help of technology. Business technology enables the automation of back office processes, including payroll, accounting, and record keeping. They can use technology to build advanced security for storing delicate customer or business data.

Enhancing Interaction

Small organisations can enhance their communication procedures with the aid of business technology. Businesses can increase customer communication by using email, messaging, websites, and personal mobile applications, or “apps.” Businesses can spread their message widely to the market by utilising a variety of information technology communication techniques.

Through these internet communication channels, businesses might also get customer feedback. Businesses can connect with customers using mobile devices in real-time.

Maximum customer segmentation

Understanding your target clients is simpler than ever before, thanks to the constant flow of updated new data. With the expansion of analytics services, you may classify prospects into many groups to specifically target them and, as a result, optimise your marketing budget. You can find out the origin of your visitors, what kind of internet explorer they use, how they discovered your web page, what they are doing while they’re there, duration of their  spending time there, and when they choose to leave using even a Google profile. You can further filter such information even more with more in-depth services, and then gradually improve your procedures, your selection of products, and your strategy to significantly boost conversions.

Social identity

You can no longer afford to run your company as though it were an island unto itself. Because of the growth of social networking, individuals can now communicate with one another regardless of their location, financial state, or even racial standing. Indeed, in the past, you might have gotten by with “average” customer service and product offerings. But nowadays, you’re more likely to get negative reviews on social media.

This implies that if you get a negative reputation, it will follow you everywhere. Because of this, both big and small companies are concerned about their brand, social identity and digital imprint. They are trying to be proactive by sending out community managers and other people to look out for any potential “bad press.”


There are drawbacks to technology advancement. There is no longer any downtime for people to rest. Through the laptop or tablet, we constantly browse email, text messages, or attend to office work.

And even though you may plan to take a break from things for a bit, it’s more than likely that you’ll give in to the desire to constantly check emails and social media.

Transformation of Current Businesses

Current business models will undergo a fundamental transformation because of technological advancements. The issue is not if but how businesses will use the latest technologies in their operational and business processes.

Occupational relationships

Using chat rooms, Skype, and other internet-based applications has enabled it to organise meetings even when not all participants are physically present in the same place. Meeting someone online has the disadvantage of being far less intimate than meeting them in person.

Ironically, while constant connectivity has boosted customer satisfaction, the working environment has suffered. Business connections have become less personal as a result of internet technologies. Business networking used to take place in restaurants and golf courses. The absence of physical proximity today hinders brainstorming and other human communications.

Personnel morale

Employees will receive the message that their employer doesn’t trust them if surveillance software is installed at work. However, the staff believed that using the internet had enhanced both their productivity and the time they spent working.

Giving employees accountability, respect, and trust increases their motivation and output. They will feel less valued and less productive if you show you must record everything they do. This is believable regardless of the real reason for using monitoring software.


Spam is the term for uninvited and unwelcome email messages. Spam is pervasive and have detrimental effects on business.

Retail store business

The rise of ecommerce has hurt traditional retail businesses. It is becoming more difficult for retail businesses to compete with internet sellers. Sometimes smaller stores close their doors as a result of competition from online retailers.


Without a doubt, the value of technology in business eventually led to a better lifestyle. Businesses are expanding and developing. It offers a system for conducting business connections that is more efficient, more appropriate, and more skilled. The benefits that technology has brought to business have also affected how each person lives and how society functions.

If businesses do not adapt to changing technologies, they will fall behind, while those who have the vision to keep up will succeed.Your company doesn’t need to be rebuilt from scratch because you’ve already achieved some measure of success. You must know how technology influences your company for good or bad and how to use new technological developments to your benefit.


  • Ram

    Ram, the author of "Business Development: Perspectives" on Amazon Kindle, has a wealth of experience in business development across multiple industries. He has over 30 years of experience in commodities, FMCG, and software industries, and has held various leadership positions in these sectors. In the commodities and FMCG industries, Ram served as GM of Business Development for southern India, where he successfully established new businesses and expanded existing ones. In the software industry, he was Regional Director of Business Development for Asia, where he was responsible for expanding the company's presence in the region. Ram has a proven track record of turning around loss-making ventures and establishing successful businesses. Ram has also served as the Director of Industry Partnerships and IT Blog editor at a software company, showcasing his expertise in technology and industry partnerships.

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