A Better Understanding Of Communication In Organizations

Communication of employees at work
Communication of employees at work

Communication in organizations involves the exchange of information, ideas, and thoughts between different individuals or groups within the organization, as well as with external stakeholders. As communication is a crucial aspect of any organization, it helps in the smooth functioning of the organization and ensures that everyone is on the same page.

Effective communication in organizations is essential for achieving the organization’s goals and objectives. It enables the management to convey its vision and mission to the employees, and the employees to provide feedback and suggestions to the management. Communication helps in building relationships and trust among team members, which leads to a more collaborative and productive work environment.

In today’s fast-paced and highly competitive business environment, effective communication has become more important than ever. With the rise of remote work and the use of technology, communication in organizations has become more complex and challenging. However, with the right tools and strategies, organizations can overcome these challenges and ensure effective communication and collaboration.

Communication breakdown, its causes and implications

Communication breakdown refers to a failure or interruption in the exchange of information or messages between individuals or groups, leading to misunderstandings, confusion, or errors. It can occur in any type of communication, including verbal or written communication, as well as nonverbal communication.

The causes of communication breakdown can be many and varied, including:

  1. Language barriers: When individuals speak different languages, use jargon or technical terms that others may not understand, or have different cultural backgrounds.
  2. Technical issues: When communication channels, such as emails, phone lines, or video conferencing, fail to function correctly, leading to miscommunication or a complete breakdown.
  3. Perception and interpretation: When individuals interpret the same message differently based on their perceptions, beliefs, or past experiences.
  4. Personal factors: When individuals are under stress, have emotional issues, or lack confidence, leading to poor communication skills or ineffective communication.
  5. Environmental factors: When external factors, such as noise, distractions, or interruptions, hinder the communication process.

The implications of communication breakdown can be significant and can have far-reaching consequences for individuals and organizations. Some of the implications include:

  1. Misunderstandings and confusion: Communication breakdown can lead to misunderstandings, errors, and misinterpretations of information, which can impact decision-making and productivity.
  2. Decreased productivity: When communication breaks down, it can lead to delays in projects, missed deadlines, and decreased productivity.
  3. Damaged relationships: Poor communication can lead to conflict and damaged relationships between individuals or groups, leading to a negative work environment.
  4. Loss of trust: When communication is not effective, it can lead to a loss of trust between team members, which can impact the overall performance of the organization.

By addressing communication breakdown, individuals and organizations can improve their overall communication and achieve better results.

Problems with communication in an organization

Problems with communication in an organization can lead to misunderstandings, decreased productivity, and even damage to the company’s reputation. It is crucial to identify these problems and take appropriate steps to address them. Here are some common communication problems in organizations and their solutions:

  1. Lack of clarity: Sometimes, the message being conveyed is not clear enough, leading to misunderstandings. This can be due to unclear instructions or messages being too complex.

Solution: To address this issue, the message must be simplified, and instructions should be clear and concise. If necessary, the message can be communicated through various channels to ensure that everyone understands it.

  • Poor listening skills: Ineffective listening can lead to misinterpretation of the message and poor decision-making.

Solution: Employees should be trained on active listening skills, including focusing on the speaker, clarifying the message, and providing feedback.

  • Language barriers: Language differences can lead to misunderstandings and ineffective communication.

Solution: In a diverse workplace, employees should be encouraged to use simple language and avoid jargon or technical terms. Translators or interpreters can be provided when necessary.

  • Communication overload: Employees may receive too many messages, leading to information overload and reduced effectiveness.

Solution: Prioritize communication, with essential messages being given more emphasis. Reduce the number of messages sent and consider using different communication channels.

  • Lack of feedback: Feedback is essential in communication to ensure that messages are understood and effective.

Solution: Provide opportunities for feedback, including active listening, and encourage employees to ask questions or provide feedback.

Communication problems in organizations can be resolved by simplifying messages, training employees on active listening skills, avoiding jargon, prioritizing essential communication, and providing feedback opportunities. Addressing communication problems can lead to more effective communication, improved productivity, and better relationships between employees.

Cross cultural communication

Cross-cultural communication refers to the process of exchanging information and ideas between people from different cultural backgrounds. It is important because people from different cultures may have different communication styles, values, and beliefs, which can lead to misunderstandings or conflicts if not properly addressed.

Effective cross-cultural communication involves being aware of and respecting differences in language, nonverbal cues, values, and beliefs. It also requires the ability to adapt to different communication styles and approaches to problem-solving.

To communicate effectively across cultures, it is important to learn about the cultural norms and values of the people you are communicating with. This includes understanding their beliefs about hierarchy, authority, and decision-making, as well as their attitudes towards time, space, and personal relationships.

Additionally, it is important to be aware of one’s own cultural biases and assumptions, and to avoid making assumptions or generalizations about people from different cultures. It is also helpful to use clear and concise language, to listen actively and attentively, and to be open to feedback and clarification.

Overall, effective cross-cultural communication requires empathy, flexibility, and a willingness to learn and adapt to different cultural perspectives.

Characteristics of persuasive communication

Persuasive communication is the act of influencing or convincing someone to take a particular action, adopt a certain belief, or change their behavior. The characteristics of persuasive communication include:

  • Clear and concise messaging: A persuasive message must be easy to understand and clearly convey the intended action or outcome.
  • Credibility: The person delivering the persuasive message must be seen as credible and trustworthy by the intended audience. This can be achieved through expertise, experience, and reputation.
  • Emotional appeal: Persuasive communication often includes an emotional appeal to connect with the audience and motivate them to take action. This can be achieved through storytelling, personal anecdotes, or use of emotional language.
  • Audience focus: Effective persuasive communication is tailored to the needs and interests of the intended audience. It is important to understand the audience’s values, beliefs, and motivations to craft a persuasive message that resonates with them.
  •  Call to action: Persuasive communication always includes a call to action, which is a clear and specific request for the audience to take a particular action or adopt a certain behavior.
  •  Use of evidence: Persuasive communication often uses evidence, such as data, research, or statistics, to support the argument and make it more convincing.
  •  Use of persuasive techniques: Various techniques such as repetition, authority, scarcity, social proof, and contrast can be used to make the message more persuasive.

Overall, persuasive communication requires careful planning, consideration of the audience, and effective use of language. And, also techniques to influence and convince the audience to take action or change their behavior.

Characteristics of convincing communications

Convincing communication is the act of presenting an argument or idea in a way that is logical, reasonable, and compelling. The characteristics of convincing communication include:

  1. Clarity: Convincing communication must be clear and easy to understand. The message should be presented in a logical and organized manner to help the audience follow the argument.
  2. Evidence: Convincing communication is based on evidence that supports the argument. Evidence can include data, statistics, examples, and personal experiences.
  3. Credibility: The person delivering the message must be seen as credible and trustworthy. This can be achieved through expertise, experience, and reputation.
  4. Audience focus: Effective convincing communication is tailored to the needs and interests of the audience. It is important to understand the audience’s values, beliefs, and motivations to present the argument in a way that resonates with them.
  5. Emphasis on benefits: Convincing communication focuses on the benefits of the argument or idea, and how it can help the audience. This can include addressing potential objections and concerns that the audience may have.
  6. Use of logic: Convincing communication is based on sound reasoning and logical thinking. The argument should be presented in a way that is easy to follow and makes sense to the audience.
  7. Use of persuasive techniques: Various techniques such as repetition, authority, scarcity, social proof, and contrast can be used to make the message more convincing.

Overall, convincing communication requires careful planning, research, and effective use of language. And techniques to present a logical and compelling argument. It persuades the audience to accept the idea or take action.


Understanding the importance of communication in organizations and developing effective communication skills can help individuals to achieve their goals. In this context, it is essential to learn about different communication models, types of communication, communication barriers. And also effective communication strategies to achieve a better understanding of communication in organizations.

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  • Ram

    Ram, the author of "Business Development: Perspectives" on Amazon Kindle, has a wealth of experience in business development across multiple industries. He has over 30 years of experience in commodities, FMCG, and software industries, and has held various leadership positions in these sectors. In the commodities and FMCG industries, Ram served as GM of Business Development for southern India, where he successfully established new businesses and expanded existing ones. In the software industry, he was Regional Director of Business Development for Asia, where he was responsible for expanding the company's presence in the region. Ram has a proven track record of turning around loss-making ventures and establishing successful businesses. Ram has also served as the Director of Industry Partnerships and IT Blog editor at a software company, showcasing his expertise in technology and industry partnerships.

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