10 Simple Steps Make You To Take More Effective Decisions



In the enterprising world of business, where opportunities and challenges lurk at every corner, effective decision making can make or break a company. Imagine this jungle as a vast chessboard, where each move determines the fate of the game. Like a seasoned chess player, a successful decision maker must think several steps ahead, anticipating the consequences of their choices. Just as the jungle requires survival instincts and cunning, so does the business world demand an intuitive and insightful approach to decision making.

A staggering 90% of startups fail within their first few years, often due to flawed decision-making processes. It’s reminiscent of a novice chess player walking into a grandmaster’s arena without a strategy – the outcome is rarely favorable. Like a seasoned chess player, a successful decision maker must think several steps ahead, anticipating the consequences of their choices. The jungle’s survival instincts and cunning find their parallel in the business world, where an intuitive and insightful approach to decision making is not just a luxury, but a necessity for triumph.

The Basics of Decision Making

To begin our expedition into the wilderness of business decision making, we must first understand the basic principles that govern this jungle. At its core, decision making is about evaluating various options and choosing the one that maximizes profits, minimizes risks, and aligns with long-term goals. A skilled decision maker must possess the ability to analyze, assess, and predict outcomes, all while keeping a firm grip on the steering wheel of success. Here are 10 simple steps to take for decision making:

1. Identifying objectives and criteria for success

Clear objectives act as beacons, guiding decision makers towards their desired destination. Setting measurable criteria ensures that the chosen path aligns with the company’s goals.

2. Gathering relevant data and information

In the jungle of business, data is the lifeblood of effective decision making. Gathering reliable and accurate information is crucial to making well-informed choices.

3. Embrace Rational and Intuitive Thinking

Decision-making is a delicate balance between rational and intuitive thinking. Rational analysis evaluates costs and benefits, while intuitive thinking relies on subconscious experience. Improve your analysis skills and trust your instincts, especially in time-sensitive or incomplete situations.

4. Evaluating potential risks and rewards

Every decision carries inherent risks and rewards. A skilled decision maker weighs these factors carefully, calculating the potential impact on the company’s future.

5. Consider Opportunity Costs

Often overlooked, opportunity costs are the potential benefits forfeited by choosing one option over another. When making decisions, think about what you could be gaining by selecting an alternative path. By acknowledging opportunity costs, you can make more informed choices that maximize your overall outcomes.

6. Apply the Pareto Principle

The Pareto Principle, also known as the 80/20 rule, suggests that 80% of the results come from 20% of the efforts. Apply this principle by focusing your energy on the critical few factors that yield the most significant impact. Identify the vital factors that will drive success and allocate resources accordingly.

7. Embrace Failure as an Opportunity to Learn

Not all decisions yield the desired outcomes. Instead of dwelling on failures, view them as opportunities for growth and learning. Analyze what went wrong, identify the underlying factors, and adjust your decision-making approach accordingly. Embracing failure with a growth mindset will help you become more resilient and improve your decision-making skills over time.

8. Consider the Long-Term Consequences

Many decisions have both immediate and long-term consequences. While short-term gains can be tempting, evaluate the potential long-term effects. Consider the sustainability and ethical implications of your decisions. Strive for choices that align with your values and create a positive impact over time.

9. Involve Stakeholders

In complex decisions, involve relevant stakeholders to gather diverse perspectives and promote buy-in. This collaborative approach fosters better decision-making by considering various viewpoints, generating innovative ideas, and enhancing the overall quality of the decision. Engage stakeholders early in the process to ensure their concerns and expertise are valued.

10. Trust Your Decision

Making a timely and confident decision is a must. Indecision can lead to missed opportunities and stagnation. A decisive leader is not afraid to make choices, trusting their judgment and adapting to any unexpected outcomes.

Pros and Cons of Decision Making

Like any jungle adventure, business decision making has its share of thorns and roses. Let’s take a closer look at the pros and cons:


  1. Empowerment: Decision making empowers individuals to take ownership of their actions and outcomes. When employees are encouraged to make decisions within their roles, they become more invested in the company’s success.
  2. Adaptability: The ability to make swift decisions helps companies adapt to changing market conditions. In a rapidly evolving business landscape, flexibility is essential for survival.
  3. Innovation: A well-considered decision can spark creativity and innovation within an organization. Encouraging risk-taking and experimentation can lead to groundbreaking discoveries and new avenues for growth.


  1. Analysis Paralysis: Overthinking can lead to indecision, slowing progress. In the dense jungle of choices, spending too much time analyzing can leave one stuck in a state of inertia.
  2. Failure Risks: Poor decisions can result in financial losses and reputational damage. Just as an ill-advised step in the jungle can lead to disaster, a wrong business decision can have far-reaching consequences.
  3. Cognitive Biases: Personal biases can cloud judgment and lead to suboptimal choices. In the business jungle, it’s essential to be aware of cognitive biases that may influence decision making.

Examples of Successful Business Decisions

Let’s delve into the real-time realm and explore some captivating examples of business decision making:

  1. Netflix’s Pivot: Netflix, once a DVD rental service, boldly decided to switch gears and become a streaming giant. This transformative decision catapulted them to global success, revolutionizing the way we consume entertainment.
  2. Apple’s iPhone Gamble: Back in 2007, Apple took a bold risk by launching the revolutionary iPhone, transforming the smartphone landscape forever. Steve Jobs’ visionary decision opened up a new era of mobile technology and cemented Apple’s position as an industry leader.

Wisdom Wrapped in Adventure

Analogies are the compass that guides us through the darkest of jungles. Imagine decision making as a game of chess, where each move impacts the outcome and foresight is the king. Just as a skilled chess player contemplates multiple moves and potential outcomes, a successful decision maker considers various scenarios before making their move.

Finding Humour Amidst the Business Drama

Business decisions can be dramatic and intense, but humor can provide comic relief. As the saying goes, “The only place where success comes before work is in the dictionary.” Embrace the challenges with a smile, and you’ll find the journey more enjoyable and rewarding.


Did you know that Thomas Watson, the founder of IBM, once said, “The way to succeed is to double your failure rate”? Learning from history’s greats can enrich our decision-making capabilities. Historical anecdotes offer valuable lessons and inspire us to approach decision making with courage and resilience.

Inspiring Words from the Masters

In the words of Warren Buffett, “In the business world, the rearview mirror is always clearer than the windshield.” Embrace the wisdom of the business titans to forge a path of success. Quotes from visionary leaders serve as guiding stars, illuminating our journey through the challenging terrain of decision making.


As we conclude our enthralling expedition through the principles of business decision making, armed with knowledge and wit, you are now better equipped to navigate the corporate jungle. Remember, decision making is not merely about selecting the best option but also about the journey of learning and growth. Embrace the challenges, celebrate the victories, and let the principles of business decision making be your compass to success. Just as explorers brave the unknown in search of new discoveries, business leaders must venture into the wilderness of decision making with confidence and determination. By applying the principles explored in this article and drawing inspiration from the success stories of industry giants, you can forge a path of innovation, resilience, and triumph in the corporate jungle. Happy navigating!

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  • Ram

    Ram, the author of "Business Development: Perspectives" on Amazon Kindle, has a wealth of experience in business development across multiple industries. He has over 30 years of experience in commodities, FMCG, and software industries, and has held various leadership positions in these sectors. In the commodities and FMCG industries, Ram served as GM of Business Development for southern India, where he successfully established new businesses and expanded existing ones. In the software industry, he was Regional Director of Business Development for Asia, where he was responsible for expanding the company's presence in the region. Ram has a proven track record of turning around loss-making ventures and establishing successful businesses. Ram has also served as the Director of Industry Partnerships and IT Blog editor at a software company, showcasing his expertise in technology and industry partnerships.

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