Why Is Feedback And Coaching Important In The Employee Performance Appraisal?

Feedback and coaching
Feedback and coaching

Feedback and coaching are integral parts of employee performance appraisal. They play a crucial role in providing employees with constructive information about their performance, recognizing their accomplishments, and offering guidance for improvement.

The previous blog, a better understanding of employee performance appraisals, discussed eight key aspects to help you understand employee performance appraisals. Among them the first aspect is objective setting. This blog discussed why it is important in performance appraisals. The second aspect is performance measurement. And this blog discussed about this aspect.

Now we will evaluate the third aspect of feedback and coaching in employee performance. Here are the key points to understand:

1. Constructive Feedback

2. Strengths Recognition

3. Areas for Improvement

4. Two-Way Communication

5. Coaching and Development

6. Performance Recognition

7. Follow-Up and Support

Constructive Feedback

Feedback involves providing employees with information about their performance, focusing on both strengths and areas for improvement. Effective feedback is specific, timely, and actionable. It highlights behaviors, actions, or results, rather than personal judgments. Constructive feedback helps employees understand how their performance aligns with expectations and provides insights into how they can enhance their contributions.

Strengths Recognition

Performance appraisals should recognize and appreciate employees’ strengths and achievements. Acknowledging strengths reinforces positive behavior, boosts morale, and motivates employees to excel. Managers should identify and communicate specific examples of exceptional performance and the value it brings to the organization.

Areas for Improvement

Alongside recognizing strengths, performance appraisals should identify areas where employees can enhance their performance. These areas may include skills development, overcoming challenges, or modifying certain behaviors. Clear feedback on improvement areas helps employees understand what they need to work on and provides direction for their professional growth.

Two-Way Communication

Feedback should not be one-way. Performance appraisals should foster an open and constructive dialogue between managers and employees. Employees should be encouraged to share their perspectives, challenges, and aspirations. Two-way communication promotes engagement, increases understanding, and builds trust between managers and employees.

Coaching and Development

Performance appraisals provide an opportunity for managers to offer coaching and guidance to employees. Coaching involves helping employees identify their development needs, setting goals, and providing support and resources to achieve those goals. Managers can provide mentoring, suggest training programs, or offer on-the-job learning opportunities to help employees enhance their skills and overcome challenges.

Performance Recognition

In addition to feedback and coaching, performance appraisals are often linked to rewards and recognition. High-performing employees may be eligible for bonuses, salary increases, promotions, or other forms of recognition. Managers should clearly communicate the criteria for rewards and recognition and ensure they are tied to objective performance measures.

Follow-Up and Support

Performance appraisals should not be one-time events. It is essential to follow up on feedback, coaching, and development plans. Managers should schedule regular check-ins to assess progress, provide ongoing support, and address any obstacles employees may encounter. Regular communication ensures performance improvement efforts remain on track and helps employees feel supported and valued.


By providing timely and constructive feedback, offering coaching and development opportunities, and recognizing employees’ performance, organizations can create a culture of continuous improvement. This will foster employee engagement. Effective feedback and coaching contribute to employees’ professional growth, job satisfaction, and organizational success.

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  • Ram

    Ram, the author of "Business Development: Perspectives" on Amazon Kindle, has a wealth of experience in business development across multiple industries. He has over 30 years of experience in commodities, FMCG, and software industries, and has held various leadership positions in these sectors. In the commodities and FMCG industries, Ram served as GM of Business Development for southern India, where he successfully established new businesses and expanded existing ones. In the software industry, he was Regional Director of Business Development for Asia, where he was responsible for expanding the company's presence in the region. Ram has a proven track record of turning around loss-making ventures and establishing successful businesses. Ram has also served as the Director of Industry Partnerships and IT Blog editor at a software company, showcasing his expertise in technology and industry partnerships.

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