How to unlock the power of growing customer base with #1 copywriting

Service or product is the heart of any company, and a copy is a stimulus that links the company to prospective customers prompting them for purchasing it. There can be both successful and unsuccessful copy. But, a copywriting masterpiece can become successful and promote advertising, social media messages, and email campaigns to stand out in today’s crowded print media, social networks, and text messages.

Words can have a magical influence and impact besides persuasion power. It is possible to achieve great things by harnessing that strength. Despite the fact that some people possess inherent writing abilities, commercial copywriting is not just the stuff that any writer can do, especially in today’s world. Many copywriters have achieved success by devoting time and effort to learning, practising, and honing their craft, implying that most others can do so if they believe in themselves.

Most successful businesses normally entrust their marketing messages to skilled copywriters in order to effectively communicate their brands’ messaging to target markets and increase sales.

Why is content or copywriting so important?

Copywriting messages need to effectively help the audience in understanding and appreciating your business. The more personalised and genuine you are, the more likely it is that a customer will look for your products or services.

Strong and fascinating writing is more than sufficient to connect with customers and to tell whether your service or product is worth purchasing and this shows how important content or copywriting is.

To demonstrate how important content writing, Semrush, a SaaS form of content marketing and online exposure platform, conducted a survey of 17000 posted jobs across the world and found that writing ability was critical to all of them. 52 percent of those surveyed responded by saying that a specialist writer included in their company’s team of content marketing. Developing content that creates qualified leads and content, which really attracts more traffic, were identified as two of the most difficult challenges by 54 percent and 52 percent of respondents, respectively. Such statistics highlight the significance of copywriting skills in marketing a company’s products.

However, it appears that not every company seems to have skilled writers for engaging with its target audience. Copywriting could have a significant impact on both company revenue and customer fulfillment, so mastering it skillfully is essential for a marketing professional.

Learn how to craft best of breed copywriting

Anyone can become a professional writer with good writing skills. It needs practice, knowledge, and experience to tell the difference between good and poor copywriting. Learn how to make effective copywriting for public relations, print and social media, corporate communication, marketing, and other domains. Learn how to write good copy, how to use powerful words to create powerful messaging, how to perfect business writing. With good copywriting skills, you can be straightforward, succinct, and engaging.

A game-changer for increasing business revenue lies in effective copywriting. How your brand meets the needs of your customers and fosters trust in it can have a significant impact on earnings.

Words have power

Here are some pointers to help improve your copy’s effectiveness.

  1. Know customer base – he days of traditional brick-and-mortar stores are long outdated. Conversely, you must identify your customers using a variety of media. Learn as much as you can about your target demographic market before developing your marketing material. Write in a direct, concise, and efficient manner, using strong phrases. Make eye-catching and attention-grabbing headlines. Writing persuasive copy will assist in reaching out to the target customer base because it facilitates additional digital marketing activities such as more clicks, shares, and likes. This can aid in broadening the target market’s scope, as well as improved sales and word-of-mouth marketing. However, different demographic groups use different social media, so what works for one does not work for another. If you have excellent copywriting skills, you can adapt various methods of communication to meet the needs of each demographic community.
  2. Use informal language – Write in a conversational tone, as though you were writing to a friend. Writing in a conversational tone makes a prospect feel important.
  3. Employ exciting tales – Grab the audience’s attention with engaging and captivating stories. Such stories can take a prospect into a trance of perceived ownership taking him into buying mode.
  4. Use unique selling point – Make a strong case for your unique selling point. A unique selling point is what you have to offer that other competitors cannot. No one else can match that one-of-a-kind selling point. It is your specific selling proposition.
  5. Use customer language – Communicate with the prospects in their language. Communicate the message in the language of your prospect so he or she should get a feeling as if your copy is reading his or her mind.
  6. Be Imaginative – Begin to employ imaginative and innovative thought. Make the most of your imagination and creativity. Use phrases like “assume” and “imagine this” in copywriting to encourage the prospects into imagined scenarios to make-believe as if their situation has changed as a result of using the service or product. Maybe, if handled well, your service or product becomes a reality for them.
  7. Make use of action words – Awkwardly phrased messaging is more likely ignored, or draws the negative kind of attention, or misinterpreted. To make your copy more powerful, employ power words, phrases, and verbs. In his book, ‘Secret Formulas of the Wizard of Ads,’ Roy H. Williams said “The secret of persuasion lies in our skillful use of action words. The magic of advertising is in the verbs.” Verbs are responsible for making things happen. They take your readers on a call to action journey.
  8. Technique of repetition – Start making use of the technique of repetition. Allow repeated use of the same word or word pattern as a rhetorical tactic. When kept hearing something, say an advertisement over and over, and you can find yourself liking it at times? That is the strength of repetition, which can persuade trying that product.
  9. Cash-back assurance – Provide a cash-back assurance. In the Amazon Best-Seller book “How to Write Copy That Sells”, the author Ray Edwards who is also a Communications Strategist, and Copywriter, tells that “in almost every case, the longer the guarantee the lower the refund rate.” When the seller assumes the risk with a cash-back assurance, the buyers are relieved to learn that they get an exit route.
  10. Include cognitive words – Cognitive or visual words pique your prospect’s interest. It allows them to have a better understanding of what the saying is. Words such as ‘Need’, ‘know’, ‘Guess’ are some examples of cognitive words.
  11. Arouse curiosity – Encourage inquiry, but sparingly. Make an environment that encourages inquiry. On the other hand, foster an atmosphere that encourages people to ask questions. Joseph Sugarman, one of America’s top copywriters, in his Copywriting Handbook, ‘The Ultimate Guide to Writing Powerful Advertising and Marketing Copy, said “These seeds of curiosity cause you to subconsciously continue reading even though you might be at a point in the copy where the copy slows down.”
  12. Display evidence – Prospects sometimes want to make sure they are making the best decision possible. As a result, they look for evidence to help them make decisions. Show reviews, or case studies, or firsthand accounts or testimonials.
  13. Evoke shortage perception – Create a sense of urgency with the shortage strategy. Why is it effective? It uses scarcity techniques to exploit the likelihood of missing out. It manipulates the probability of losing out by shortage tactics. As such, it encourages the customer to make a purchase as soon as possible.
  14. Induce emotions – What is the purpose of emotional appeals? Brain study shows almost no decisions are free of emotion. So, make use of words and phrases that evoke strong emotions. As a result, a copy can motivate and encourage prospects and get them excited about its pitch. For example, words such as ‘Joy’, ‘Love’, and ‘Surprise’ relate to such emotions.
  15. Employ a contrast effect – When an offer for a higher and lower value is viewed in the same context at the same time, it creates a contrast effect. Take note of the impact that a deal with a normal price of $500 has when offered at a special price of $197. When such an offer is made, a prospect believes he will receive a higher-quality product for a lower price. That is the power of contract effect in persuading a prospect to buy.
  16. Address issues – A prospect may be concerned about quality or may believe that a product is overpriced. Consider what issues and concerns prospects may have. In copywriting, address such concerns and allay their fears.

Final words

As copywriting needs to mesmerise an audience with hypnotic words, and since no option to interact with prospects personally is possible as a copywriter, so pitch propositions through copywriting that must shine.

Featured Image:Concept for Copywriting, content development


  • Ram

    Ram, the author of "Business Development: Perspectives" on Amazon Kindle, has a wealth of experience in business development across multiple industries. He has over 30 years of experience in commodities, FMCG, and software industries, and has held various leadership positions in these sectors. In the commodities and FMCG industries, Ram served as GM of Business Development for southern India, where he successfully established new businesses and expanded existing ones. In the software industry, he was Regional Director of Business Development for Asia, where he was responsible for expanding the company's presence in the region. Ram has a proven track record of turning around loss-making ventures and establishing successful businesses. Ram has also served as the Director of Industry Partnerships and IT Blog editor at a software company, showcasing his expertise in technology and industry partnerships.

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