How To Make Implementing Your Business Development Plan Successful?

Implementing Your Business Development Plan Successfully
Implementing Your Business Development Plan Successfully

How to make implementing your business development plan successful? Creating a business development plan is one challenging task, while implementing it successfully is yet another challenging task.

More customers, more employees, more income, greater investment, more risk, and stricter cash flow are all part of growing your business. As a result, you must modify your strategy as you face new challenges every time. You need to implement your plan, which should include communication and setup activities. Then it requires some consistent, dependable, and measurable tasks to ensure long-term business growth over time.

The beginning and roll-out of your plan are critical. You must enlist team members in your efforts so that when the work begins, everyone remains on the same page. Don’t rush through these activities. Putting in the effort to communicate your plan early on maximises your results later on. Include as many employees as possible in your development efforts. The expansion of your company ensures their continued employment.

Double-Check Your Plan before starting

A business development plan is nothing more than documentation without life in it. It certainly has the ability to activate people, but it does not generate actions on its own. You should identify key milestones and methods, goals and metrics, as well as define initial activities to begin implementing the plan. Specify who will provide support and to what extent, and quantify your time and financial investment.

Setting goals, strategies, and metrics

Your strategy is based on and depends on key objectives. In the topic, how to create the best business development plan, it was discussed about where the revenue will come from. Whereas here, let us discuss how to track the key goals that you select for your plan as you establish milestones and metrics. Meanwhile, consider about who’s accountable in your team for those milestones and metrics.

Based on your plan goals, create milestones typically measurable numerically. Such as, to earn so much revenue and profit per month, requirement of additional staff and so on and so forth as you go. Your initial business development plan should be relatively for one year to keep your actions focused on short-term outcomes with specific tactics in the first 3-6 months. Don’t go off the rails. Begin with just two to three milestones at the very most. And allocate them to some employees. Later, you always can add more as necessary.

Create metrics for the approaches that will assist you in meeting your objectives. Concentrate on control and collective actions that will help you achieve your goals. For the time being, stick with your current strategy and make changes as needed to improve efficiency. Keep a close eye on your statistics, assign tasks, and gradually introduce new approaches to accomplish this.

Here is an example to explain the above strategy. Say you have set revenue milestone to reach a projected level. Now, how often do you measure it? Ideally, measure it weekly by reviewing the prospect’s pipeline. Assign this metric to the person in charge of monitoring of the pipeline. Then how to measure this metric? Obviously, it should be compared with a hundred percent of the projected revenue from the closed businesses. Likewise, you can add your targets and metrics.

Acquiring new customers

Acquiring new customers contributes to revenue growth. You can use a variety of strategies to bring prospects into your pipeline. Assume your goal is 10 prospects in the pipeline, and your target is to close at least one new customer per month. Your metric is to determine whether you have achieved this 8: 1 ratio. However, all you need for a successful business development is to ensure that your offer is in line with what the market wants. And that you should have enough customers willing to pay a price for it.

Internally communicating your plan

As an entrepreneur, managerial member of the team, or business development commander, you are at the heart of guiding your business and attempting to adapt to changing circumstances. You must share information of your plan, thoughts, and ideas on how to proceed in a clear and effective manner to those employees and stakeholders who need to understand.

Individuals actually do better if they’re made aware of, even more so during challenging times, and yet when they believe they could indeed make a difference for both themselves and the company. Trying to unite your team over shared goals is an important part of business development, especially if your employees can see a personal benefit for their commitment.

As the plan gets implemented, have introspection.

While putting your plan into action, remain focused just on milestones and goals. You created it to keep driving them, and you now have to oversee your business and implement the plan. The more you measure, the more issues you uncover. That can be a beneficial move, since if you understand they exist, you can deal with them. If you don’t, they will grow alongside your business and end up causing a crisis later.

It’s difficult to predict risks, but that doesn’t mean you can’t make educated guesses as to where issues might arise. Risk planning is a necessary business growth exercise because it encourages you to see problems coming and take action to address them every once in a while.

3 issues that really can destabilize your plan

A variety of events can cause issues with implementing your plan, but three in particular can derail you.

The first one is, of course, you’re having trouble putting your plan into action. In such a case, examine if it is overly complicated, or is there a backlash against the work? Or is there a backlash against the measurement? Or is that there is no sufficient time to implement? Also, examine if it is a combination of all these issues. In such cases, inquire with team members about what they believe would make the plan easier.

Then consider: • Trying to simplify the plan; • Reworking the tactics; • Simplifying the measuring system; • Mentoring staff; and • Removing non-essential activities.

The second issue can be not finding satisfactory results or improved metrics. Then consider what and where this underachievement happening and the causes. Also, analyse what needs to change. Discuss this with your team for solutions. Re-examine your tactics and performance of the assigned person to see if well managed or not and accordingly make suitable changes.

The third issue can be something the worst takes place. For example, it can be losing a deal or an important customer. Here, try to minimising the scope of your plan and goals.

There can be bigger challenges to deal with

A variety of happenings can overpower a business like the economic recession, natural calamities, competitive pressure, new technologies, and uncertain customers. Consider which of these challenges you truly have no control over.

Everyone wishes for things to be simple, but they aren’t always. What distinguishes you as a great leader is how you respond when things are going against you.

Businesses face risks in their formative years and then when income is lesser. As such, your primary concern should be to grow as quickly as workable, at which you have a buffer against major challenges.


  • Ram

    Ram, the author of "Business Development: Perspectives" on Amazon Kindle, has a wealth of experience in business development across multiple industries. He has over 30 years of experience in commodities, FMCG, and software industries, and has held various leadership positions in these sectors. In the commodities and FMCG industries, Ram served as GM of Business Development for southern India, where he successfully established new businesses and expanded existing ones. In the software industry, he was Regional Director of Business Development for Asia, where he was responsible for expanding the company's presence in the region. Ram has a proven track record of turning around loss-making ventures and establishing successful businesses. Ram has also served as the Director of Industry Partnerships and IT Blog editor at a software company, showcasing his expertise in technology and industry partnerships.

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