Knowing Customers Is The Magic Key To Business Development

Customer Journey
Customer Journey

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Knowing customers is the key to business development. Therefore, you must understand your customers, both current and past, to grow your business. Your current and past customers are only a part of the existing market. They provide you with clues about what the rest of the market wants.

Developing a business is all about understanding your customers

It is essential to understand your business first to maintain your status quo. It means withstanding the ups and downs of your business. But it is also equally essential to understand your customers more fully if you want to grow your business. After all, your customers are the backbone of your business. They are the reason for the existence of your business.

Putting the customer’s perspective first will allow you to see new possibilities. Engage deeply with your customers, paying attention to their concerns and desires. Engage in thought-provoking dialogue with your customers, focusing on their concerns and desires, and consider how to respond to them.

Business development concepts that focus on customers instead of you allow you to see where and why you may need to change your approach.

Knowing your customers is the key to success in business

Knowing your customers is the key to a successful business. It means you need to uncover their real needs. You may come across casual and regular buyers. Casual buyers might have purchased once or twice. And regular buyers are your repeated buyers. Try to find out why some customers are casual buyers. All may not show interest in interacting with you, but some will. Know from them what their needs the product did not meet. This gives you a clue why they are not repeated buyers. If you can convert them into repeat buyers by trying to improve your product, you achieved one step in your business development.

We have already discussed that your current and past customers are a part of the market. So tapping the prospects in the rest of the market, their feedback is important. What they have experienced in every stage of your customer relationship or journey with you will help you discover more prospects. The level of their satisfaction is the barometer of your business. Getting more customers and meeting their needs is the second step of your business development.

Using your customer’s perspective to drive growth

Prepare a list of your past and current customers. Also, include prospects if you have information about them. To find more about them, dive deep into some questions. Prepare your detailed questionnaire, including as many questions as possible to get full insights. Such insights give you clues about what your customers really need and how to deal with them.

The secret to growing your business is to figure out what your customers’ priorities are, and take action from there. In order to achieve that goal, conduct customer interviews, examine your customers’ journey, connect your business with their needs, and exert influence over them.

By listening to your customer, you can gain the insight you need to create and reinvent your own business. When you have lots of customers, you can gather information online, but still, select the most valuable customers and interview them in person. Your prospects/customers do not feel that you care about listening to what they have to say when you conduct an online survey, and you don’t get the detailed feedback you need from an online survey.


  • Ram

    Ram, the author of "Business Development: Perspectives" on Amazon Kindle, has a wealth of experience in business development across multiple industries. He has over 30 years of experience in commodities, FMCG, and software industries, and has held various leadership positions in these sectors. In the commodities and FMCG industries, Ram served as GM of Business Development for southern India, where he successfully established new businesses and expanded existing ones. In the software industry, he was Regional Director of Business Development for Asia, where he was responsible for expanding the company's presence in the region. Ram has a proven track record of turning around loss-making ventures and establishing successful businesses. Ram has also served as the Director of Industry Partnerships and IT Blog editor at a software company, showcasing his expertise in technology and industry partnerships.

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