Competitive marketers need to reach more than the traditional and usual channels to compete as the technology is evolving rapidly. Here are some of the latest marketing trends that can impact marketing trends.
Marketing Automation
Need for marketing automation has increased as marketers spend more than 50% of their available time for generating leads and nurturing the prospects. Marketing automation can easy time consuming activities like emailing schedules, contacts segmentation, posting on social media, content management and tracking customer lifecycle. Automation makes companies focus on core issues, stay lean, and become profitable without compromising.
Customer Relationship Marketing
According to e-marketer, users of Smartphone increases by 12.6 percent to reach over 2.16 billion in the year 2016. This provides a huge opportunity to marketers to strengthen their customer relationship. The aim is to build not only long term engagement with the customers, but also to build customer loyalty in their brands. Chances are that the customers become their brand advocates for lead generation opportunities. Strong personal relationship marketing plans for engaging customers can be developed with interpretation of data. In the future marketing driven by data will become increasingly important.
Interactive Marketing
Location specific event management provides interactive marketing opportunities for the companies where sizable gathering of prospective customers congregate. These prospects can be engaged at the display point and merchandising bays. Marketing technology such as Radio Frequency Identification (RFID) devices, BLE (Bluetooth Low Energy Technology) transmitter like iBeacons can help attendees at events and conferences. The attendee connection of events can also be made simple by his LinkedIn profile integration for sending messages and notifications to attendees eliminating the email communication. This is possible if the attendees wear an RFID wristband identifier tag. The attendee can also share information with their colleagues and friends online. By tapping the wristband the event attendees can also share on social media.
Virtual Reality marketing
Marketing has become trendy with usage of virtual reality applications and devices like Google cardboard or Oculus Rift. This technology enables marketers for engaging customers with virtual reality apps. The customers can experience the virtual feel of the brand and its use before they decide anything, though it is now commonly engaged in gaming as of now. Already some businesses in Healthcare, Entertainment, Automotive, Education, Tourism and Spce are using virtual reality technology in promoting their brands
Transitory Marketing
Transitory marketing is all about short campaigns that are here today and gone tomorrow, useful to target customers that have lesser time with apps like ‘Snapchat’. Snapshot allows the marketer to insert a text or capture photo on the recipients’ device, and the Snap determines the time the viewer can see it before it is gone. It is becoming a standard real time marketing practice on social media. Brands like ESPN are already using this method. This is the advertisement platform.
Marketing by Improved Social Media Search Capabilities
Social media search capabilities are increasing by the day beating the search on Google, Yahoo and the likes. The social media search capabilities enable social websites such as Twitter and Facebook turn into user friendly where consumers can buy, pay and share their experience with friends, giving a boost to e-commerce.
The Internet of Things
More data on consumer habits is available on the internet for mining to marketers. The internet of Things (IoT) is a tool for marketers to use customer engagement. In the future, it will assume a bigger role and enable marketers to target prospects basing on their daily habits and behavior.