Think how to make business writing more pleasurable and compelling? Reading should and can be pleasurable even for readers with low education levels.
‘What is written without effort is in general read without pleasure.’Dr. Samuel Johnson, English writer and author of the most influential dictionary A Dictionary of the English Language
Yet what does this actually mean? And how are we going to do it?
In order for reading to be an enjoyable experience, six aspects of writing need to be considered. The elements of this experience are rhythm, pacing, melodic, visualisation, awe-inspiring, and repetition. Here’s what you need to know about how to use them in your writing.
The majority of business writers overlook rhythm’s influence.
Linguistic rhythms are attractive since they combine our innate need to look for patterns with the flow of ideas. How can you add more rhythm to your writing?
Here are some pointers to help you develop a writing style that is easy to read and hear. Try arranging phrases or words and experimenting with them to see whether they appeal to you. Your sentences should have a variety of lengths, as reading the same-length sentences can be tedious.
The way words and sounds combine in writing is known as rhythm, and this typically results in a beat. Short sentences are crisper and simpler to understand while long sentences may seem complex and intricate. Your words take on a melody when you use rhythm, and letters on paper gain a feeling of existence. That way readers can feel the flow and rhythm of your writing. You’ll develop a better understanding of a paragraph’s rhythm by reading it aloud a few times.
Here is an example of rhythm in business writing:
“We make stuff.
Beautiful, practical, meaningful stuff. We make what we love. We love what we do.
But over the years, we noticed that somehow, along the way, software designed to help us be creative actually made us less creative. We believe the best ideas often emerge from the simplest tools: pencil and paper.”
In writing, there is also music
Phrases, punch lines, and emotive language alliteration are examples of simple musicality in writing. When executed properly, it never fails. A deliberately designed word pattern is what gives your writing its musicality. It enables coordinated word movement across the page. All types of tones are acceptable in your writing, regardless of whether you use syllables, alliteration, metaphor, or simile.
Creating melody in writing is comparable to what a songwriter, artist, software programmer, or creative director does in a variety of ways. It is looking for and recognising the distinct sound trends that only you can express on paper. By selecting the right words and combining them in your writing, you can create your own melody.
U.S. President Abraham Lincoln, (The Gettysburg Address, November 19, 1863) saying “government of the people, by the people, for the people” is an example of how melody in writing works.
Pace your writing
To pace your reading, give your reader a few graceful pauses and breather times in between quick reading.
The simplest way to manage pace in your writing is to make your sentences, sections, and passages brief. When discussing a topic, you might want to keep it fast and exciting. To keep the reader’s gaze moving over the phrases, use short, simple phrases and short paragraphs.
Using the power of words to begin creating visual, or attention, or imagery is one of the most effective ways to elicit your readers’ emotional responses. This will lead them closer to a purchase.
You don’t have to limit yourself to visual style either. You can appeal to as many of your buyers’ sensory perceptions as possible. There are two approaches to take.
The direct approach is one option. Explain how your product stimulates the senses. Every morning, for instance, a restaurant could bake its own bread, providing the nostalgic smell of freshly baked bread to everyone dining. So describe it in your writing.
The other option is to take an indirect approach. You could construct your version so that you start with visual language like ‘do you see what it means’. Then move on to perceptual language writing, such as ‘if it sounds too good’. Then say something like ‘grab it’.
Keep your prospects interested by surprising them. In the emotional writing process, you need to be able to manage the attention of your prospects. You must say something to catch their attention.
Repeating your statement confirms it. This straightforward technique emphasises your message without offending your reader. You’ll say the same thing, or something similar, in quick succession. Humans seek out patterns, which results in the creation of a pattern. Patterns are memorable because they suggest order. Order implies significance. And significance implies advantages.
Here is an example: Ask not what your country can do for you. Ask what you can do for your country. (John F Kennedy, Inaugural Speech, January 1961)
What do you gain or lose
The only reason that your readers continue to read is to discover, highlight, and learn about something. Otherwise, you will gradually lose readers.
Read other articles on business writing here.