How To Make Empathy With Customers Using Word Mastery Skill

Make Empathy With Customers
Make Empathy With Customers

In order to engage your audience, you must attempt to create engaging content that flows in the most logical fashion possible. To do this, you must use the word mastery skill when writing in English for business purposes. Writing that communicates directly with customers is what word mastery is all about.

Apply the same word mastery skill to all of your English-language business correspondence, including emails, memos, reports and daily updates, and performance reviews, etc. Be sure to follow this guideline in all your works, including the ability for readers to contact you. Once you’ve engaged readers as customers, keep them updated and engaged regularly.

As far as possible, avoid using phrases that may confuse your readers or customers, such as writing that conveys negative meanings. Similarly, you must understand the distinction between active and passive voice in English writing. Because the passive voice may confuse readers, business writers should avoid it wherever possible.

Customers are becoming more outspoken today. They expect additional benefits as improved service. So, if you can provide exceptional customer service, you will be well placed to grow. If everything else is in order, one way to convey customer care is through the very visible medium of English business writing.

Clear and simple English allows you to concentrate on your goals

Here is a rather typical problem that you will almost surely face. It happens when many people with diverse levels of English writing ability to work on different phases of an assignment. It frequently means that marketers prioritise content over their ultimate business goal. Through communication and customer satisfaction, the goal is to establish strong and long-lasting relationships with consumers.

When a company is slow to respond, uses negative language in communications, and uses harsh English expressions, it appears to be disconnected from its customers. Please keep in mind the distinction between two types of same-meaning statements, such as ‘We take notice of your complaint’ and ‘We are deeply sorry to hear about the difficulties you have encountered.’ The first expression did not display as much empathy as the second one did. Customers expect this.

English terms best describe the attitude toward your consumers

It might be helpful to have your company ask what English terms best describe the attitude toward your consumers, both regionally and industry-wise. It is also worth noting how poor tone hurts all parts of company writing, especially customer service. Consider thanking every customer for their business in writing, if you don’t already. The results may surprise you.

It’s easier to compose business writing when you understand what your own words communicate. It is useful when dealing with complaints. As seen, these are not always indicative of lost business or customers. Rather, it might be constructive feedback that results in a positive outcome.

A situation in which an unhappy customer informs others of their displeasure is obviously not preferable. Negative words travel quickly, and your competitors may gain new customers at your expense.

Thus, while responding, consider whether you can compose your English in such a way that you can present a sensible solution in a courteous, positive manner. You could at least show that you understand the situation. Also, you could offer to do everything in your power to prevent any future complaints from being filed.

To remember

Communicate with your readers directly, see things through their eyes, and keep them informed with interactive English writing. Be sure to apply these principles to every piece of writing you write. Recognise that impressive writing does not happen by accident. Create it so that it is useful for both you and your audience.

To be successful, business English writing must be results-oriented. Know the power of simplicity and how to create it. Pay attention to your clients’ needs. Try to solve these problems in your work and avoid them. Learn how common English textbook statements and words may not always apply.

Creating a feel-good factor for your clients will allow you to stand out from the competition. Isn’t that what you want?

Read other Business writing articles here.


  • Ram

    Ram, the author of "Business Development: Perspectives" on Amazon Kindle, has a wealth of experience in business development across multiple industries. He has over 30 years of experience in commodities, FMCG, and software industries, and has held various leadership positions in these sectors. In the commodities and FMCG industries, Ram served as GM of Business Development for southern India, where he successfully established new businesses and expanded existing ones. In the software industry, he was Regional Director of Business Development for Asia, where he was responsible for expanding the company's presence in the region. Ram has a proven track record of turning around loss-making ventures and establishing successful businesses. Ram has also served as the Director of Industry Partnerships and IT Blog editor at a software company, showcasing his expertise in technology and industry partnerships.

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