How to Make the Most of Your Existing Customers?

How to Make the Most of Your Existing Customers
How to Make the Most of Your Existing Customers

Make the most of your existing customers by maintaining contact with them. It is the greatest approach to take care of them, as it is less expensive than acquiring new ones. Successful companies put a lot of effort into developing enduring bonds with their customers. They offer rewards for frequent customers, solicit feedback, and always look at innovative ways to improve the goods and services they provide. They never take their clients for granted, either. It’s never too late to write someone a letter of appreciation for their business.

Here are some tips to maintain constant contact with the customers

1.Sending out reminder messages
2.Remain in customer contact
3.Recalling Important dates
4.Asking for referrals from customers
5.Expressing gratitude to attract more business
6.Using a loyalty program
Tips to maintain contact with the customers

1. Sending out reminder messages

It’s an excellent idea to send consumers reminder messages to stay in touch with them. Customers sometimes miss considering their important events, like upcoming appointments, insurance payments, and other comparable ones. Reminding the customer of such impending important events makes them pleased and gives them the sense that you care more about them. But, keep in mind that frequent reminders would annoy the customers. Note, just a single reminder before their impending important events will do.

2. Remain in customer contact

After delivering their product or services to the customers, companies typically lose contact with them. Small business owners frequently make this error. Maybe, they lack the words to communicate with their former customers, so they don’t. However, start a dialogue with them right away. Send them a message and inquire about the status of your product. Also, inform them you will send them information about your upcoming, exciting goods and services.

Remember, they have already become your customers once. So, nothing is going to keep them from visiting you again, assuming they have satisfied with your services or products. Before beginning your contact journey, organise the records, make sure the addresses, phone numbers, and other information are current.

3.  Recalling Important Dates

By keeping in mind significant occasions like birthdays and anniversaries, you may show to your present customers your interest in them. This is the ideal time to send them a note of congratulations and appreciation for their business. Conduct a quick survey to learn such information as the birthdays and wedding anniversaries of your consumers. Make this information available on the sign-up form if your organisation has some sort of form. Send the client a birthday card and thank them for their business with a unique offer. In this situation, customers can range from regular clients to the CEO of a business that you supply.

Also, spend some time handwriting the card. By doing so, you can avoid making an impression as if you have sent it in bulk to others as well. If you don’t know the person well, be sincere in your remarks, but avoid getting overly personal. Be unique and, most importantly, make an impression. Paying close attention to the details can reward you with success.

4. Asking for Referrals from Customers

You can tap new business easily through referrals. Simply put, referrals happen when you ask existing customers for the name of a person they know who has a likely interest in your services or products. The idea behind a referral is that you can contact the person and let them know that a friend of yours suggested you get in touch with them. Putting the name of the friend or client in a referral makes it easy to contact. Setting up a system where your current customers can suggest a friend or co-worker likely interested in your product or service is a relatively simple approach to bring in more business.

Offering a discount on a product or a free service in exchange for a customer’s referral is a smart move. Customers’ recommendations account for a sizable amount of the business for many reputable companies. You must have the self-assurance to ask your clients for recommendations. If they are pleased with the work you have done, why wouldn’t they be willing to pass along a lead to a new client? You might be shocked by how eager individuals are to support your business’s promotion. After all work has been completed, it is a good idea to speak with the customer to ensure that they are completely satisfied. This is standard business practise.

This is the ideal opportunity to request a recommendation and to make sure that they are entirely satisfied with the work you have done. Always be truthful and upfront. Asking your clients for references for your company is something you shouldn’t be hesitant to do.

5. Expressing Gratitude to Attract More Business

There is the significance of expressing your gratitude to customers. Sending a “thank you” note to your clients is a fairly simple way to accomplish this. Everyone enjoys receiving praise. Being in a place of honour can give your company a lot of publicity. Create a thank-you note and work out a budget that works for your company. It could be as straightforward as a letter to the firm, or it could be a unique gift that exemplifies the kind of enterprise you run.

How you show gratitude to your customers and business partners is up to you. They’ll pay attention, and you’ll benefit from increased sales and word-of-mouth advertising. Being able to express your gratitude to your customers for their business is important to keeping it for a long time. Whom should you include in your letter or thank-you note? Everyone is the answer.

6. Using a Loyalty Program.

Simply said, a loyalty program is a planned method of rewarding clients that frequent your business. The goal is to make the incentives enticing enough that customers won’t use the competition in an effort to get a prize you’re presenting. Frequent flier programmes, which are run by airlines, are the most well-known loyalty programs. This does not imply that they are only employed by big businesses. If done correctly, they actually function far better for smaller businesses as well.

Therefore, reward your long-term consumers since they are your best source of advertising. One of the worst business mistakes is to take your clients for granted. The effectiveness of rewards and loyalty programs is excellent. Also, consider it carefully, give it some time, and then carry it out. Your clients will be able to tell you what will spur them to spend more money with your company if you talk to them about your idea. Many establishments, especially restaurants, offer loyalty programs that provide loyal clients a 10% discount.

Customers should be rewarded for their loyalty in order for businesses to benefit. The challenging element is figuring out how to best reward your unique clientele.


  • Ram

    Ram, the author of "Business Development: Perspectives" on Amazon Kindle, has a wealth of experience in business development across multiple industries. He has over 30 years of experience in commodities, FMCG, and software industries, and has held various leadership positions in these sectors. In the commodities and FMCG industries, Ram served as GM of Business Development for southern India, where he successfully established new businesses and expanded existing ones. In the software industry, he was Regional Director of Business Development for Asia, where he was responsible for expanding the company's presence in the region. Ram has a proven track record of turning around loss-making ventures and establishing successful businesses. Ram has also served as the Director of Industry Partnerships and IT Blog editor at a software company, showcasing his expertise in technology and industry partnerships.

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