This Is How A Business Can Manage Its Innovation Capabilities

Manage Innovative Capabilities
Manage Innovative Capabilities

“Innovation capability is defined as a firm’s ability to identify new ideas and transform them into new/improved products, services or processes that benefit the firm.”

JEMI (Journal of Entrepreneurship, Management and innovation)

Managing innovation is challenging and risky. Many businesses have failed to commercialise their innovations. Creating innovations is one thing, but successfully incorporating those innovations into profitable businesses is another. Technically, innovation management refers to the effective organisation and allocation of financial and human resources. This is to gain advanced knowledge and develop technical ideas for improved or new products, services, and procedures. It also applies to the development of standard specifications, as well as the application of these concepts in manufacturing, distribution, and use. It also relates to R&D, industrial development, redesigning a business’s process, marketing, and so on.

How Can a Business Improve Its Innovation Capabilities?

To improve its capacity for innovation, a company must have adequate resources, competent and well-suited employees, and proper management of innovation. An organisation, regardless of size, follows three basic types of procedures. The first is strategic operations. Its second fundamental component has to do with direct activities involving its customers. And the third involves suppliers assisting with the first two procedures.

The innovation process includes activities related to the development of new products. These can include creating new and innovative products that can do things differently. It can increase the value of a product or to redesign a business’ procedures.

Additionally, before market launch, innovation must be driven by identifying opportunities and unmet needs in a clearly defined market. This will enable market creation and customer satisfaction with the newly developed product or service.

The innovation process, which entails five basic activities, must be driven by a clearly defined market. These five activities are idea generation, process redesign, knowledge management, product development, and market process redesign.

Five basic activities of innovation process
Five basic activities of innovation process

Creation of New Ideas

It all comes down to forecasting customer needs basing on existing trends in identified markets and the success of current products. It is critical to begin developing new ideas by encouraging innovative thinking among staff members. The company must identify ideas for new products and services, as well as methods and guidelines for selecting such ideas for development. Creating programmes to improve existing products or create new ones.

Process redesign

Redesign and change the manufacturing process for increased productivity, flexibility, better quality, and lower production costs. This can help with product adjustments. In addition, evaluate new technologies for introducing organisational and management tools into manufacturing processes to increase product value.

Knowledge management

Explore technology and know-how-driven innovation in knowledge management. Businesses must decide which technologies to incorporate into their processes. Also, consider the necessity of establishing an R&D department and programmes, or utilising such programmes with the help of universities or external R&D sources.

Product development

How does a business move from idea creation to developing it into a product or service and launching it on the market? This requires a comprehensive understanding and information of requirements, specifications, and description of step-by-step processes, parts, and systems involved, including in the after sales service. Companies need to know how long it takes to create a new product, how to coordinate all the steps and teams involved, and which methods to use. All this needs thorough preparation.

Market process redesign

Using information technology and innovative marketing technology, re-engineer the market processes to increase product value.

The importance of innovation management

The primary goals of any organisation are to improve business performance and competence within their organisation. The success of innovation management depends on a wide range of activities and initiatives within a company. This allows businesses to achieve their overall goals of profit, growth, higher quality, variety delivery, increased market share, or increased worker compensation, safety, and satisfaction.

However, innovations may not emerge from the tireless efforts of a few people. They are typically the result of human workgroups collaborating to build on each other’s experience and knowledge. Innovation encompasses not only the generation of a new idea for a new product or process, but also all phases of development and efficiency evaluation. This includes idea implementation, too.

How to manage innovation?

A business requires many things to manage innovation successfully. These can include instructions on what to do and how to do it. In addition, they can include guidance to ensure that the right decisions are made about what to do and how to do it. Other requirements for the successful implementation of innovative ideas include planning and implementation help, as well as financial resources for development and implementation.

Small businesses may find it difficult to manage innovation successfully. However, by employing some simple, appropriate methods and a skilled implementer, the chances of success can be significantly increased. Short timeframes, risk aversion, reluctance to accept external help, and financial constraints all contribute to the challenge.

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  • Ram

    Ram, the author of "Business Development: Perspectives" on Amazon Kindle, has a wealth of experience in business development across multiple industries. He has over 30 years of experience in commodities, FMCG, and software industries, and has held various leadership positions in these sectors. In the commodities and FMCG industries, Ram served as GM of Business Development for southern India, where he successfully established new businesses and expanded existing ones. In the software industry, he was Regional Director of Business Development for Asia, where he was responsible for expanding the company's presence in the region. Ram has a proven track record of turning around loss-making ventures and establishing successful businesses. Ram has also served as the Director of Industry Partnerships and IT Blog editor at a software company, showcasing his expertise in technology and industry partnerships.

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