Consider New Ways Of Marketing Your Business

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marketing campaigns on chalkboard
marketing campaigns on chalkboard

Why should you consider new ways of marketing your business? Because the most effective marketing tactics may take unique or unorthodox forms. Sometimes, when thinking about advertising campaigns, the more traditional media—such as newspapers, radio, and television—come to mind first. However, there are many more new ways that will create amazing results, typically for a considerably smaller investment.

The following unique and new ways can help you market your products uncommonly.

1.Consider an offbeat or unusual campaign
2.Campaigning in a crazy costume dress
3.Organise brainstorm sessions to create ideas
4.Promoting using inflatable characters
5.Use bumper stickers as a simple form of advertising
6.Employ a mouthpiece to gain crowd attention
7.Sponsor prizes
8.Use prominent stores to promote your business.
9.Sponsoring events
10.Search for marketing ideas outside of your own sector
11.Subscribe to trade periodicals to gather ideas

1. Consider an offbeat or unusual campaign

Being innovative and unconventional has always been successful in marketing. In a highly saturated market, when multiple advertising employs the same tactic, only some stand out above the rest. Some marketers go to any extent to continually differentiate a brand in a crowded marketplace.

Here are some bizarre and outlandish methods that certain brands have advertised their goods. Your company can gain from taking such chances and exercising greater creativity in your marketing campaigns. Marketing that is unusual has the potential to be fantastic. You may feel strained beyond your comfort zones, which may make you uncomfortable but, your business can benefit.

If you put in something unusual, something surprising, and unexpected, people will pay attention. Some of the best concepts begin as a wacky seed that grows into a beautiful, unique flower. Go in a direction that no marketer has ever taken. Take a cue from some concepts to help you find your own way.

2.  Campaigning in a crazy costume dress

Recall the well-known Mickey Mouse, The Walt Disney Company’s long time mascot, who normally dons red shorts, big yellow shoes, and white gloves. This hilariously costume-dressed figure helped Walt Disney create an empire. People still use Mickey Mouse costumes to advertise their products in several malls today.

We all smile when we see someone in a bizarre outfit, for whatever reason. Trying to make the costume relevant to your business and having a high-quality outfit are both excellent suggestions. You may also try promoting your merchandise with someone wearing such a type of costumes and distributing your flyers on the street or at a shopping mall or at the entrance of your premises if it is in a crowded place.

Look at some of the past outfits to make sure you’ll get an outfit that looks professional. The persona you develop might serve as the basis for an entire marketing effort. Whatever the character you create needs to communicate right away.

The identity should relate to your brand and instantly recognisable. You want customers to picture your business when they first encounter the costumed character. Many local businesses have produced this kind of costumed characters, which has grown as a well-known part of parades, neighbourhood charity events, and athletic occasions. Consider the free publicity these companies get. The most well-known brand is certainly McDonald’s, thanks to Ronald McDonald and the gang.

3. Organise brainstorm sessions to create ideas

Collaboration allows team members to exchange ideas and communicate with colleagues, friends and peers who have marketing knowledge to create ideas. It need not confine to your colleagues alone. However, you can invite some marketing experts, consultants over organising a lunch session where you can place your needs for innovative marketing ideas. You can organise such type of brainstorm sessions as many times as you like with your colleagues, experts, friends and peers. Surely, some innovative marketing ideas will come up.

4. Promoting using inflatable characters

As competition for outdoor signage has increased, this type of promotion has become more and more common. It goes without saying that placing a large balloon on your roof will draw attention. You can also explore rental options for these novelties. You can use at a sale, exhibition, grand opening, or any other event when you want to draw public attention. If your company is near a busy road, they might be especially useful.

The novelty element of an airship or ballooning can significantly reduce the cost of your marketing efforts. Another common decoration is the flag, which adds a joyful air to any gathering and is visible from a suitable distance. Some other great suggestion for enhancing the ambiance is to use blow-up castles, for example, which also keep people amused. Unfortunately, several balloons and inflatable characters have seen a lot of use and are beginning to appear quite beaten-down and worn-out. Try to observe how the inflatable unit sets up before committing to make sure everything is in order.

5. Use bumper stickers as a simple form of advertising

The bumper sticker is one of the simplest old marketing ideas. The bumper sticker still has life in it, even though this type of promotion disappears gradually. Making some stickers and giving them to friends, family, and customers is affordable and noticeable method to promote your business.

It can be a great idea to create a bumper sticker that is humorous, and colourful, and easy to read. Try to use as few words as you can, with the name of your business. You can also think of offering discounts in exchange of bumper stickers. Vehicles driving with these bumper stickers everywhere are a moving advertisement for your merchandise or services.

6. Employ a mouthpiece to gain crowd attention

Employing a person holding a microphone can really draw a crowd if your shop is in a location with lots of passing traffic. Such a person can move from one place to another as long as they are skilled in engaging the crowd. Know the local laws before having such arrangements, especially if your company is in a retail centre.

7.  Sponsor prizes

Charities and sports organisations constantly look for sponsors to donate prizes for their events. They give recognition to businesses, which contribute goods or services, as logos on promotional materials or other forms of exposure. These are opportunities for marketing. By giving this away, you merely pay the cost price for something that has a retail value.

If the organisation can provide you good exposure, then this is a good deal. When there is a contest or event that will get more media attention, you get more for your advertising. You can deduct donated prizes as an advertising expense on your tax return. You’ll find that these sponsorships have a large audience, and provide significant exposure for a relatively cheap investment.

You can have a mailing list that may be used in direct marketing campaigns as an added benefit of sponsoring a competition where participants give their name, phone number, and mailing address.

8. Use prominent stores to promote your business.

You can tie up with prominent stores in your town to distribute your fliers/ brochures with their merchandise delivered at shop or at home for a price. Or you can also think of printing your promotion material on the packages or packing boxes of a store(s) as convenient to you by bearing the cost of their packaging material. This way it will be a win-win situation for both of you as your messages reach the store’s customers while the store reduces their packaging cost.

Another idea can be distributing your fliers with newspapers and magazines that can reach a wider audience.

9. Sponsoring events

Check out what big businesses do. Why do they support activities and contests? Because they get great exposure. The celebration of a special occasion of any kind is known as an event. It might be a wedding, a procession, a concert, a fair, a festival, or any of the other many special events.

Publicity coverage is inversely proportional to sponsorship value. Anything from the neighbourhood school fair to the Olympics can be sponsored. Why shouldn’t you sponsor events if Fortune 500 firms are willing to do so? Your level of sponsorship for an event need not range into huge investment. You can provide sponsorship in the form of products or services that your company offers. Look at the area you are attempting to draw people from, then at the activities that are held on a regular basis and, more importantly, how frequently they are publicised.

Express your interest in supporting an event in a letter sent to every local school. You can provide a level of goods, services, or investment in exchange that will make you the main sponsor. By supporting events like this, you can gain a lot of publicity. In addition to being commended for supporting a community event, your company will be included in event-related media releases, signs at the event, and other marketing materials. Therefore, the next time someone approaches you to discuss an event, keep an open mind and consider all the substantial advantages to your company versus the low expense needed.

10. Search for marketing ideas outside of your own sector

Search for marketing ideas outside of your own sector. Despite the fact that it might not appear like a good marketing strategy, it is. Spending the entire day focusing on what you do, what your rivals do, and what your clients do could make you feel lonely.

All companies within a certain industry start to appear the same. Consider a few dental facilities or car rental companies as examples. Offices of lawyers, physicians, chemists, and bankers all look alike. Every single one of them is the same and identical in appearance. However, if you search outside of your specific industry, you can find a tonne of marketing strategies that could work for your company as well.

The owners of companies spend their days managing their family, their employees, their customers, their finances, and everything else. When you are in the thick of this balancing act, it is really difficult to view what you do objectively. In order to observe what other companies are doing effectively, it can sometimes benefit to go outside of your own field. Look for concepts you can employ, regardless of whether they conform to industry standards, and then change them to fit your company. These concepts span everything from how you respond to the phone to how you treat consumers, therefore, they are not only limited to marketing concepts.

11. Subscribe to trade periodicals to gather ideas

Many issues you encounter on a daily basis may have solutions in industry publications. You can stay informed on pertinent information, including access to surveys done by the journal and the sector, for the low cost of a yearly subscription. You can frequently use these polls to organise your marketing.

Other information extremely useful includes consumer trends, new product and technology information, information on international markets, general business advice, marketing advice, potential suppliers of new items, etc. Practically all industries have their own periodicals to target niches. The only thing left to do is to identify the publication. Information is an effective tool for both business and marketing. If you have more information than your rivals, you are in an advantageous position.

Which new ways to select for your marketing campaign?

The above marketing ideas are only a few. However, there are many more like a display of fluorescent sliding board, blackboard, creating a marketing idea box, on the road mobile billboards to gain attention. You may wonder what new way to select. Of course, it depends on your comfort zone as some are bizarre and some are unusual campaigns. Another question is which methods suit your business. These are the questions you have to evaluate and decide.


  • Ram

    Ram, the author of "Business Development: Perspectives" on Amazon Kindle, has a wealth of experience in business development across multiple industries. He has over 30 years of experience in commodities, FMCG, and software industries, and has held various leadership positions in these sectors. In the commodities and FMCG industries, Ram served as GM of Business Development for southern India, where he successfully established new businesses and expanded existing ones. In the software industry, he was Regional Director of Business Development for Asia, where he was responsible for expanding the company's presence in the region. Ram has a proven track record of turning around loss-making ventures and establishing successful businesses. Ram has also served as the Director of Industry Partnerships and IT Blog editor at a software company, showcasing his expertise in technology and industry partnerships.

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