Secure Your Business Development Better With Sales Leadership Skills

Sales Leadership Skills
Sales Leadership Skills

Just including automation tool kit in marketing does not ensure success. Business development needs leaders with ambition, insight, passion, and dedication. Sales are the lifeline of business development since it drives corporate success and growth. Don’t you know your potential clients, who your likely next three clients will be, or whether to hire or fire people? Then you need strong sales leadership skills. Secure your business development better with sales leadership skills.

However, business development involves more than just making sales and gaining new clients, and into real business expansion. Plan for sales leadership skills and its daily challenges by creating a strategy and then acting on it. Think the issues you should consider and work to make it possible for salespeople to be successful. Determine the primary areas in which you should concentrate your leadership to promote ethical business conduct for all parties.

Understanding the Value of Sales Leadership skills

Like a ship without a captain, sales without leadership won’t likely take you where you want to go. Learn how to use your leadership skills to boost sales success, regardless of your level of sales competence. It should come as no surprise that when you excel as the head of sales, you have a significant impact on the revenue, clientele, and initiatives of your business. Even if you are the lone seller, adopt a leadership mindset to improve your sales performance.

To ensure that you breathe new life into sales, marketing, or customer management, you must lay the basis in advance as the leader. After that, you must develop sales as just a profession. Check at understanding your service or product inside and out, developing a clear sales process, making the best use of sales tools, and establishing targets and employing analytics.

Avoid trying to be the perfect leader and not do it alone. Engage other individuals as a resource to assist you in the stages of planning and execution of your sales strategy. Put speed of execution of your plan before perfectionism. No matter how sound your plan appears to be, you must constantly adjust and change it. Your sales strategy cannot stay constant since the world is dynamic.

Maybe you wonder how to discover your weaknesses and strengths. Springing out of bed eager to start work is strength. Regularly putting off doing anything is a sign of weakness. This is how you have to identify.

Consistency and clarity are essential

Salespeople frequently discuss how well-versed they are in the goods or services they are expected to market. This also applies to you in your leadership position. In order to make sure that every employee of your firm is moving in the same direction, consistency and clarity are essential.

It is your duty as a leader to make sure that your company is clear about its offerings. It’s tempting for salespeople to promote the one that is the easiest. However, as a business development leader, you should have strong sales leadership abilities, such as selling the most profitable product, keeping clients, and selling a balanced mix.

Make a sales process

You must create a sales process that the team can follow to ensure clarity on what, when, and how to do. As a leader, a sales process gives you a structure for monitoring and assessing the success of sales. The sales process is nothing more than the buyer’s purchasing steps that include procedures, documentations, guidelines, and tools your sales team needs to handle the customer’s purchasing steps successfully. Together, you and your team have to draw out the stages, duties, and other requirements for your team’s consistent operation. With a sales process, sales become a solid discipline in your firm.

Making a sales workflow

If you want to divide your sales process into logical and sequential processes, establish separate stages, such as identifying leads, qualifying, offering, negotiation, and closing. Create each stage with a logical goal in mind. Make sure you have the criteria before advancing a deal from one step to the next. Take note of the normal tasks or activities at each stage, unless they are immediately apparent.

Document the roles and responsibilities involved if selling is a collaborative effort. List out who performs what, for instance, if the salesperson needs to involve the topic expert at a specific time in the transaction. In addition to the members of your team, make a note of where and how to use any resources you may have, such as sales materials, qualifying checklists, proposal templates, quotation templates, or services contracts.

Your sales process should be as straightforward as possible without losing relevance to the salespersons. The sales process mapping serves as both a procedure to follow and an educational tool when you have untrained salespeople. Use your sale team to help develop the sales process as they will be the ones making the sales.

Choose the framework for your sales process strategy that works best for your business and team. All acceptable formats include slides, tables, charts, infographics, and flowcharts. There are other integrated layouts based on resources, roles, or tasks providing a quick reference, especially one that may be used frequently. Here is a sales process template for your information.

Sales process template
Sales process template

Sales process responsibilities

Identify who is to carry out each activity, keeping track of all the data, advancing the sale, drafting contracts, and managing the entire complex sales process. A complex services transaction may require the participation of many salespeople to be successful.

Directing the Sales Process

Have you ever noticed how much more efficiently business runs when everyone is aware of what they are supposed to be doing and when? That’s what a process provides: structure, reliability, and completeness. Your team may sell more effectively and prevent pitfalls by planning out your sales process. These pitfalls include neglecting to ask the customer some important questions or giving a bad presentation of your solution. Sales executives can cling to new sales because of managing the process and making it reliable yet adaptable.

When in question about how to allocate your sales time, use a quarter time for administration, such as sales meetings, and remaining three quarters time for teaching and selling or co-selling, i.e. helping a member of the team in a real transaction.

Taking care of a sales pipeline

The pipeline, or list of potential clients who are actively communicating to your business, is the nucleus of your sales process. It helps you keep an accurate record of the state of your sales activities. If you don’t understand this component, you’re monitoring by speculation. Here is a sales pipeline model.


Without accurate data, you cannot have a reliable pipeline. Therefore, make weekly updates on the prospect’s status, your chances of closing the deal, and your plans for moving the sale forward. Keep track of every e-mail correspondence between team members and the client. This can be done by uploading all documentation and correspondence to your sales tool or to a different public platform like Google Docs.

Make your weekly pipeline updates available to the entire team. Your team meetings can centre on this pipeline on a weekly basis. Start estimating the sales from each deal that is currently in the pipeline, as well as the month that sales will occur. Understanding where your pipeline is positioned is the key to business success and predictability.

Key sales process leadership skills

Key sales process leadership skills include:

1. Periodic team meetings,

2. Periodic reviews and evaluations,

3. Helping specific prospects with their sales efforts,

4. Mentoring team members,

5. Use your method while being prepared to be innovative when necessary by thinking both inside and outside of the process,

6. While using your strategy, be ready to be inventive when it’s called for by considering both within and outside the process.

In addition, consider meeting each team member separately every month to evaluate their progress toward meeting their individual assigned goals. While appreciating their achievements and good efforts, identify their difficulties in fulfilling their assigned goals if any and suggest how to overcome them. This way, you can promote team efficiency to boost sales growth.

Do not facilitate new members by doing their work for them. Instead, work alongside them or, even better, coach them. You must examine each deal individually to determine where it stands in the sales process as the primary focus. You can learn crucial information, like whether the transaction is moving along quickly or delaying; how each member of the team approaches or takes part in a sale; whether the sales cycle is inhibiting innovation.

Collaborative selling

Selling complex services calls for teamwork from all participants, who should each have a specific role to perform rather than merely observe. Account/project managers or subject experts are examples of additional team members who might sell besides your salespeople.

As you go through the sales process, choose how and when to add  more team members. The simplest approach to ensure that the  person in charge of sales keeps others informed is to invite project  managers and other subject experts to the weekly meeting. They are informed of possible duties and chances to advance the transaction, and it also prepares them for the kinds of contacts they would need to have.

Before all else, provide a secure sales atmosphere where team members may get coaching, guidance, and counsel while also being open to criticism and instruction from more seasoned salespeople. Your efforts should succeed if your offer is solid and the team can see that you are dedicated to their success.

Sales leadership skills and when to use

Act appropriately, and when it is appropriate. Because you are their leader and the sales process is their road map, your team understands what to do when. How do you, as a leader, know how to respond when unusual circumstances occur? The team must successfully handle these events in order to ensure company growth and avoid falling into the trap. An occasional errant answer or procedure shake-up is helpful for your sales team and your sales when necessary.

The table that follows illustrates some sales leadership skills and shows appropriate times to use them.

Sales leadership skills and when to use 1

The pleasures, frustrations, challenges, and hardships of leadership are never greater than while in charge of a sales team.

Salespeople who are made to sell need positive encouragement more than any other function in an organisation. They need to be praised for how great they are and given anything practical as a bonus. Give them rewards that go above and beyond commission. Additionally, reward yourself if you closed the biggest business this quarter.


  • Ram

    Ram, the author of "Business Development: Perspectives" on Amazon Kindle, has a wealth of experience in business development across multiple industries. He has over 30 years of experience in commodities, FMCG, and software industries, and has held various leadership positions in these sectors. In the commodities and FMCG industries, Ram served as GM of Business Development for southern India, where he successfully established new businesses and expanded existing ones. In the software industry, he was Regional Director of Business Development for Asia, where he was responsible for expanding the company's presence in the region. Ram has a proven track record of turning around loss-making ventures and establishing successful businesses. Ram has also served as the Director of Industry Partnerships and IT Blog editor at a software company, showcasing his expertise in technology and industry partnerships.

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