Focus On Strategic Planning To Surge More Business Development

Focus On Strategic Planning
Focus On Strategic Planning

Future expansion and development depend on entrepreneurs making a fundamental transformation in their attitudes and ways of thinking. They need to focus on strategic planning to surge more business development of their business. It is the change from having direct engagement in all business operations to having a position and mindset that reflect more senior leadership responsibility. As a responsibility of an entrepreneur, it is necessary to delegate operational activities to his staff and managers in order to concentrate on strategic planning for the business growth.

The cultural change

The entrepreneur can implement the necessary culture change to boost performance by going through the different phases of the process of planning shown in the following Illustration. And pay attention to the direction in which the business is going.

The strategic planning process
The strategic planning process

Following this procedure doesn’t mean losing all interaction with the business’s operational side by the entrepreneur. Instead, it should be viewed as a drive to help regulate staff and management resources in order to enhance the business’s tactical and operational performance.

Three levels of strategic planning

Now that the necessity for a culture change has been established, where do the business development performances fit into the picture? How could entrepreneurs reinvent themselves as strategic thinkers? A successful entrepreneur of a small firm should be able to meet their own defined performance benchmarks consistently and on a regular basis. An entrepreneur needs to use systems of good practise at the operational, tactical, and strategic levels of the company while accomplishing their own performance benchmarks.

The diagram below depicts the division of strategic planning into those three levels.

Breakdown of three levels of Business Development Strategic Planning
Breakdown of three levels of Business Development Strategic Planning

Business development framework

The three level can serve as the foundation for a wide range of development activities, both official and informal, in addition to providing the framework for business development. The entrepreneur can use these three as a framework to regularly evaluate and monitor the operational, tactical, and strategic performance of his or her business.

You may like to read other articles here for better understanding business development concepts.


  • Ram

    Ram, the author of "Business Development: Perspectives" on Amazon Kindle, has a wealth of experience in business development across multiple industries. He has over 30 years of experience in commodities, FMCG, and software industries, and has held various leadership positions in these sectors. In the commodities and FMCG industries, Ram served as GM of Business Development for southern India, where he successfully established new businesses and expanded existing ones. In the software industry, he was Regional Director of Business Development for Asia, where he was responsible for expanding the company's presence in the region. Ram has a proven track record of turning around loss-making ventures and establishing successful businesses. Ram has also served as the Director of Industry Partnerships and IT Blog editor at a software company, showcasing his expertise in technology and industry partnerships.

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