The Ultimate Guide to Writing a Business Plan for a New business

New business concept determines success or failure.

It requires a great deal of planning, time, effort, and patience to prepare a Business Plan for a new venture. A good place to start is with a concise, detailed, and informative business plan.

It takes more than a great idea to start a successful new venture. If a comprehensive and balanced business framework is not used to promote a creative product or service, it may get lost along the way.

“Going into business without a business plan is like going on a mountain trek without a map or GPS support – you’ll eventually get lost and starve!” 

 Kevin J. Donaldson

Give the new company a strong foundation to ensure its long-term viability. This will require a considerable time, effort, and patience. With that said, it has the power to make or break your idea. Begin by laying a thorough foundation.

“No matter what your reason for wanting to start your own business, developing the foundation is the same. Laying a solid foundation for you business will provide you with a road map to follow as you build your business. As you work through the Start a Business Step-by-Step Workbook you will define the company’s mission, decide what business entity is right for your business, name your business, determine the pricing for your products or services, formulate your financial projections, define your competitors, survey consumers regarding your products or services, determine the marketing methods right for your business and more.”  

Jeanne A. Estes, Start a Business Step-by-Step Workbook

It is also a good idea to read some textbooks on how are business plans developed and related textbooks.

It requires a great deal of planning, time, effort, and patience to prepare a Business Plan for a new venture. A good place to start is with a concise, detailed, and informative business plan.

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What is the purpose of a plan for new business?

Creating a new business can appear to be a hard task. That is not the case, however. Business planning will help uncover each possible aspect of getting started as a business so that nothing left to chance. By clearly ensuring these things, it helps determine the success rate of the startup and its implementation.

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This may also show the difficulties and roadblocks that the startup may face. To make a strong first impression across the market, every new business needs funding. As a result, you need a business model to attract investors to the project with strong writing skills. Commitment is the hallmark for success of your new business.

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The most important sections of a business plan

The following sections need inclusion in a comprehensive business plan.

1. A synopsis/Executive Summary

2. About the organisation

3. Market Survey

4. Services or products

5. Procedures and governance

6. Sales and marketing

7. Financial Statements

Now take a deeper look at these points to see what information can include across each section.

A synopsis/Executive Summary

Since this is the first presentation, it must capture the attention of the readers and pique their interest in whatever is on the offer. The summary is simply a synopsis of the proposed business plan. It provides the audience with a thorough understanding of the company’s operations. It ought to be a few paragraphs long and include the company’s name, place, vision, mission, objectives, purpose, and the services and/or goods it proposes providing.

About the organisation

Initially, give information of startup’s location like a physical address or will the company operate entirely online? Mention if you want to buy, rent, or build a workspace for the business. These are important components for investors. Next, mention the team’s skills, qualifications, previous achievements, and highlight team’s strengths and the management structure with which the company will lead them.

This section needs to specify where the company’s innovations, creativity, and technology will really succeed. Start by explaining the sort of proposed startup and about what core services and products would be in this segment. Describe how this contributes to the uniqueness of the new business and the value it gives to its clients.

Market Survey

It is imperative to mention about the preparatory work done in this section, because a successful service or product does not guarantee market success. Therefore, market research is the next step in the business strategy. Conducting a comprehensive analysis of competitors will help position the new business and finding deficiencies in competitors’ product that the company can exploit. Evaluate how the new venture is so different and what it can do differently than the competitors by conducting this study.

Experienced consultants or specialised companies can help with this research or do it yourself. If you plan to go it yourself, get information from available sources, including provincial statistics, specialists, and news stories. Start by mentioning about the market that is going to be accessed. In addition, mention whether or not there is a market for the planned products or services intend to sell, as well as willing and ready customers to pay for it, in addition to existing competition.

Services or products

Expand on the planned goods or services in the business plan. Begin by describing what it proposed to offer, problems it solves, and how it solves them differently. Describe in depth the advantages, features, and specific selling proposals of what is going to be sold. Include any designs or experiments that were conducted during developing services or products.

Procedures and governance

This section helps to detail the company’s operations, such as the number of suppliers, team members, and equipment needed. Mention information regarding leadership, supply chain management, information technology (IT), collaboration and team, locations and services, legal issues, and preparation of a contingency plan.

Sales and marketing

Emphasise how the new business wants to establish a product or service, attract buyers,  and keep them as dedicated customers in this section. To make certain that new business is not only successful but also thrives, mention what growth strategy needed. Define its customer base, and plans to reach them across the appropriate channels. Also, make a mention of how many funds needed for investment in advertising and how it will get the best return.

Financial Statements

This is the last section of the proposed business plan that predicts revenue and growth. List a few key points to introduce the business plan. State total costs for the startup and explain the need of this amount. Purchasing equipment, renting space for office, and so on are some examples. Discuss budget projections and revenue forecasts for funding.


The new business plan is now prepared and complete for presentation.. Conversely, it is fruitful to review the completed business plan. It will support writing a smart, succinct, and to-the-point executive summary.

Featured image: Business Plan with Creative Businessman showing Positive Growth Shutterstock.


  • Ram

    Ram, the author of "Business Development: Perspectives" on Amazon Kindle, has a wealth of experience in business development across multiple industries. He has over 30 years of experience in commodities, FMCG, and software industries, and has held various leadership positions in these sectors. In the commodities and FMCG industries, Ram served as GM of Business Development for southern India, where he successfully established new businesses and expanded existing ones. In the software industry, he was Regional Director of Business Development for Asia, where he was responsible for expanding the company's presence in the region. Ram has a proven track record of turning around loss-making ventures and establishing successful businesses. Ram has also served as the Director of Industry Partnerships and IT Blog editor at a software company, showcasing his expertise in technology and industry partnerships.

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