Why Your Business Needs Mobile Web Marketing

People tend to check their mobiles every now and then for messages, social media communications, and updates, emails, or browse the web or any other messages.  According to the latest UN telecommunication agency that keeps track of communication trends, there are as many mobiles as there are people in the world. In terms of numbers out of 7 billion populations, 6.8 billion people have mobiles.

Importance of Mobile web marketing technology

According to Nielsen web search, browsing using mobile rose by 102%. As per the ComScore research three out of ten users access the social network from their mobile browsers. As such your business and media presence needs location sensitive accessibility with relevant information to the customers who are also mobile. It is, therefore, time for your business to develop appropriate mobile web technology and mobile marketing strategies.

Take advantage of growing mobile users for your web marketing

The increase in broadband subscriptions for mobile Smartphone is changing the legacy technology for web marketing. A number of people using mobile for browsing the web are also rising day by day for various purposes. That’s why mobile phone has become universally essential communication tool for business and web marketing. So develop a mobile website to provide mobile promotions to a targeted audience.

What you need to enhance Web marketing through mobile

You need to have a responsive website ready to mobile technology, to be accessible by Smartphone seamlessly. You need to build the mobile website with simple content, limited display of images or pictures, and with visibility of your business address, directions and appropriate clickable web buttons for action.

What you need to do to engage customer attention

Every business needs to develop the text messaging to keep in touch with customers and so do you. Build opt-in options for effective email marketing so that you can develop a text promotion for your customers. Key to timely service to customers is integrating mobile to web marketing. Develop the downloadable mobile app for your target audience to deliver them the unique experience. By this way, you can drive traffic, increase your brand awareness, aid purchases and accept payment from customers for your deliverable products, if you have one.

Mobile-based advertising

It is also important to tune your mobile web technology to ensure that your users get access to your mobile web content and information in small spurts of time even when their broadband connection is slow.

You can have a mobile marketing with advertising based on mobile apps, considering eighty percent of time users spend on mobile apps. There are also various mobile apps  for marketing based on location, adds appearing within mobile games, social media specific advertisement adds, search and image ads on mobile.

 No matters in whatever business you are in, develop appropriate mobile web marketing.


  • Ram

    Ram, the author of "Business Development: Perspectives" on Amazon Kindle, has a wealth of experience in business development across multiple industries. He has over 30 years of experience in commodities, FMCG, and software industries, and has held various leadership positions in these sectors. In the commodities and FMCG industries, Ram served as GM of Business Development for southern India, where he successfully established new businesses and expanded existing ones. In the software industry, he was Regional Director of Business Development for Asia, where he was responsible for expanding the company's presence in the region. Ram has a proven track record of turning around loss-making ventures and establishing successful businesses. Ram has also served as the Director of Industry Partnerships and IT Blog editor at a software company, showcasing his expertise in technology and industry partnerships.

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